DIGITAL MARKETING AND CAMPAIGN STRATEGY

PROFESSIONAL DIPLOMA

The Professional Diploma in Digital Marketing & Campaign Strategy provides highly industry-relevant digital marketing skillsets including customer experience management, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing), content strategy, Google Analytics, managing marketing campaigns and more. In partnership with Digital Marketing Institute (DMI), completing this programme guarantees you advanced diploma and degree pathways, global recognition, and earn up to 5 badges from DMI, a global leader in digital marketing courses.

Professional Diploma validated by DMI

Options to take DMI’s Specialist Certs

(Not part of course fees)

**Additional fee and time are required to complete and earn the 3 DMI badges (CDMS)

Arisent Education in collaboration with Training Vision Institute is pleased to offer a premier digital marketing course in Singapore, the Professional Diploma in Digital Marketing and Campaign Strategy, in partnership with the Digital Marketing Institute (DMI), a global leader in providing digital marketing courses.

This digital marketing course is SkillsFuture-accredited and consists of modules that focus on the on different digital marketing skillsets—customer experience management, search engine marketing, social media marketing, marketing content strategy, search engine optimisation, applied data analytics, and marketing campaign management.

Digitalisation of businesses also means digitalising the company’s marketing efforts, and therefore they need talents with skills to understand, connect, and engage with their target audience, and the ability to measure and leverage results to keep their businesses relevant. This digital marketing course provides just that—the sought-after set of skills today.

This Professional Diploma is composed of 9 modules, which may be completed in 9 months (part-time).

Upon the completion of the course, you will be awarded a certificate by Training Vision Institute, in collaboration with Digital Marketing Institute. You can also earn up to 5 badges from DMI which are subjected to additional fees and time to complete.

Module 1: NICF - Basic Digital Marketing (SF) (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504314

Learn to select marketing channel mixes that best satisfy target markets and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: NICF - Customer Experience Management (SF) (Synchronous e-learning)
Course Ref. No.: TGS-2019504296

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy and propose customer engagement initiatives.

Module 3: RETSF - Search Engine Marketing (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504295

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Module 4: RETSF - Social Media Marketing (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504297

Evaluate potential and suitable social media marketing opportunities, explore new ways to utilise social media and monitor outcome of social media marketing efforts.

Module 5: NICF - Marketing Content Strategy (SF) (Synchronous e-learning)
Course Ref. No.: TGS-2019504317

Determine optimal content styles and frequency of content delivery and translate content ideas into digital storyboards.

Module 6: RETSF - Search Engine Optimisation (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504316

Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation's digital assets and content across channels.

Module 7: NICF - Advanced Digital Marketing (SF) (Synchronous e-learning)
Course Ref. No.: TGS-2019504313

Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.

Module 8: RETSF - Applied Data Analytics (Synchronous e-learning)
Course Ref. No.: TGS-2019504294

Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.

Module 9: RETSF-Marketing Campaign Management (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504315

Develop marketing campaigns, enhance campaign awareness, and campaign visibility.

Academic Minimum Entry Requirement:

Obtained at least C6 at GCE ‘O’ Level in any 5 subjects, including English Language or equivalent; or
Obtained Higher Nitec, or
Obtained WSQ Diploma; or
Obtained Polytechnic Diploma; or
Obtained IB Diploma; or
Obtained Pre-University Qualifications; or
Obtained DMI Essential (CDMA); or
Obtained DMI Specialist Certification (CDMS)
Mature candidate who is at least 30 years of age with 8 years’ working experience.

Local Students:

Obtained at least C6 GCE ‘O’ Level in any 5 subjects or equivalent; or
Mature candidate who is at least 30 years old with at least 8 years’ working experience.

International (STP) Students:

Completed satisfactorily 12 years of schooling, or completed high school in the country of origin; and
Attained the 18 years of age and above; or
IB Diploma or equivalent.

Language Requirement:

Obtained at least C6 grade in GCE ‘O’ Level English Language; or
Obtained WPL Level 6 (Average of Reading, Listening, Speaking & Writing Scores), or
Obtained IELS 5.5 or equivalent; (Applicable for International (STP) Students); or
Successfully obtained a pass in TVI English Admission Test.

Other qualifications can be considered for entry, if they are deemed to be equivalent and will have to be approved by Director, Central Academic Division (CAD) in TVI.

Core knowledge for all modules is delivered via online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis.

The online learning content is provided by Training Vision Institute and Digital Marketing Institute and prepares the student for the professional certifications. Sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.

Assessment methodology is based on the SSG framework for competency. SSG is the statutory board under the Ministry of Education driving and coordinating the implementation of the national SkillsFuture movement to promote a culture and holistic system of lifelong learning in Singapore. SSG also incorporates the Committee for Private Education (CPE), which is the regulatory authority for all private education institutions in Singapore. All assessors are ACTA-certified with domain experience and knowledge. Assessments may be formative or summative. As a competency base framework, assessment plans have the endorsement of TVI’s Examination Board and approval of SSG.

Each level may be assessed by any combination of written assessment, projects and oral interviews.

The mode of delivery will be a combination of lectures, workshops, group discussions, individual activities, experiential learning with a 1:20 teacher and student ratio.

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